Short Video Research Articles

Attitudes towards snakebite health education and associated factors among residents in China: A national cross-sectional study.

This study aimed to investigate attitudes towards health education on snakebites and to identify the influencing factors among Chinese residents. Additionally, we proposed effective health education strategies for snakebite management. Between May 2022 and February 2023, we conducted a nationwide cross-sectional questionnaire survey using a multistage sampling method with supplementary snowball sampling. We used descriptive analysis, χ2 tests, and univariable and multivariable binary logistic regression models to analyse the data. We included 56 669 respondents in the analysis. The average score for snakebite knowledge was 12.13 ± 5.26 points, with a maximum score of 28. Among the respondents, 72.66 and 63.03% of the residents believed that it was necessary to disseminate knowledge about snakebites and expressed a willingness to receive snakebite training, respectively. Respondents from the northeast region, respondents with a higher education level, and respondents with higher scores for snakebite knowledge, health knowledge, health skills, and social-psychological adjustment skills exhibited more positive attitudes towards snakebite knowledge dissemination and training. Conversely, respondents from eastern or southern China, respondents older than 60, and respondents who lived in rudimentary housing conditions showed a lower perception of the need for snakebite knowledge dissemination and were less willing to participate in snakebite knowledge and skill training. Generally, Chinese residents have positive attitudes towards snakebite knowledge dissemination and training. However, the public lacks sufficient knowledge about snakebites. Therefore, we should pay close attention to areas south of the Yangtze River to strengthen snakebite health education using engaging formats that align with residents' interests, such as short videos or television programmes, in an attempt to and ultimately improve health literacy and prevention awareness.

Analysis of short videos of bovine embryos can detect presence of cryodamage

Cryopreservation of bovine embryos has transformed animal breeding strategies by allowing storage of genetic material which enables efficient recipient utilization, sale and market­ing of embryos, and shipping and transport of embryos around the world. Advancements have been made in cryopreserva­tion techniques including the introduction of direct transfer ethylene glycol media, controlled rate freezers allowing pre­cise temperature control of the freezing curve and vitrifica­tion techniques. However, little advancement has been made to evaluate embryo survival of cryopreservation which results in the transfer of embryos which have suffered cryodamage and have no chance of establishing a pregnancy. The objective of this study was to use graphic image processing (GIP) and machine-learning (ML) techniques to evaluate embryo health post-cryopreservation.

Visual propaganda in chinese central and local news agencies: a douyin case study

This study examines short videos sourced from the Douyin accounts of Chinese central and local news agencies spanning the period from 2018 to 2023, aiming to shed light on the dynamics of visual propaganda within social media and short-form video content. A comprehensive analysis of 2852 short videos was undertaken, focusing on prevalent themes, visual motifs, and emotional persuasion techniques. The results delineate a divergence in focus between central and local news agencies: while the former prioritizes content related to the military, police, and firefighting, the latter emphasizes “livelihood warmth” topics. Central agencies predominantly feature soldiers, police officers, and firefighters, whereas local agencies portray individuals devoid of explicit political affiliations alongside other influencers. Emotional scrutiny unveils a contrast in strategies, with central agencies predominantly evoking emotions such as anger, disgust, fear, and intolerance, while local agencies employ anticipation, acceptance, and respect. This investigation underscores the profound influence of political authority within China’s propaganda framework, shaping both the substance and emotional resonance of political short videos within a hierarchical paradigm.

Science, technology, engineering, and mathematics undergraduates’ knowledge and interest in quantum careers: Barriers and opportunities to building a diverse quantum workforce

Efforts to build the workforce in support of the second quantum revolution are growing, including the creation of education programs that will prepare students for jobs in this area. We surveyed 186 undergraduate students with majors across the science, technology, engineering, and math (STEM) disciplines and followed up with group interviews to understand their perspectives. The project was designed to understand what these STEM students know about quantum and quantum career opportunities and their level of interest in pursuing a career related to quantum. We found that most of the students know very little about quantum. Nevertheless, except for students in the life sciences, there was an interest in quantum careers. Across STEM majors, women were less likely to express interest in quantum careers than men, but this difference disappeared when we examined only physical and computer science majors. Of the few students who had knowledge of quantum concepts, most learned about this topic from online media, especially online videos. Some students reported learning about quantum in high school classes, where it was taught as an extension beyond the usual topics of the course. The undergraduate STEM students in our study identified multiple ways they would like to learn more about quantum, including short videos, seminars, courses, certificates, and degree programs. Published by the American Physical Society 2024

Identifying Current Barriers in Patient Educational Content Surrounding Rectal Prolapse and Rectocele: Using Animation to Bridge the Gaps.

Patient-centered educational resources surrounding rectal prolapse and rectocele can be difficult to locate and understand. Findings of video animation as patient-specific material for these conditions can help guide creation of effective educational tools for patients. To identify female patient preferences for learning about rectal prolapse and rectocele and to obtain feedback on an animation developed to aid patient education on these conditions. This was a multiple methods study. Participants received a 20-question survey about educational preferences and a 100-second video animation on rectal prolapse and rectocele. Respondents were invited for a semi-structured interview to further express their thoughts regarding health education. This study was conducted from 2022 - 2023, surveys were administered via e-mail and interviews were held virtually. Female patients in the institutional review board-approved Stanford Rectal Prolapse Registry were included. Assess and describe the ability of short video animations to supplement patient education on rectal prolapse and rectocele. 46 female participants responded and 10 were interviewed. About 97% of participants indicated the video animation explained the condition clearly, and 66% felt comfortable explaining the condition. Feedback suggested showing the animation during the first appointment and creating similar content for surgery preparation. Patient challenges while researching rectal prolapse and rectocele online included difficulty finding content (41.5%), complex language (18.8%) and uncertainty about source reliability (16.9%). Small sample size with little socioeconomic diversity and highly educated participants. Patient-centered resources surrounding specific pelvic floor disorder(s) are not always readily accessible online. This study demonstrated the value of a short video animation to enhance patients' understanding of rectal prolapse and rectocele. See Video.

Research on Short Video Communication Strategy of Live-Streaming Farmers in China’s Rural Revitalization

With the popularization and flourishing of rural We Media, Live-streaming farmers who use short videos to sufficiently present rural customs and landscapes have emerged. While reshaping the profile of rural areas and the identity of farmers, they have also facilitated the development of "Three Rural Issues", becoming "contributing farmers" which reflect and promote the construction of rural revitalization and digital design. This article conducts a “5W” communication mode on the released account "Dongbei Yujie" which has both personal creative characteristics and huge audience groups on the mainstream short video platform - Douyin. The purpose is to explore the media content production and communication strategies of the typical Live-streaming farmers, to provide innovative dimensions for the creation of short videos on "Three Rural Issues" and to help the sustainable development of the new formats in rural revitalization.

The Influence of Short Video Music on the Development of Middle School Students' Mental Health: Exploring the New Music Classroom from the Perspective of Music Psychology

Short video music has a greater and deeper impact on the daily life of junior high school students. In order to explore the causes of its formation, from the perspective of music psychology and therapy, from the characteristics of short video music and junior high school students' psychological development, this paper analyzes how short video music affects the ears of teenagers. Under the influence of mass media, whether music teachers can make use of these characteristics to better apply them to the classroom. How to use short video music as a "double-edged sword" has become one of the important research topics in music teaching.

Frontline celebrities featured: investigating the most engaged Douyin videos during Xi’an lockdown

ABSTRACT This study examines the interplays between media organisations, platform affordances and governance logic on Douyin, one of the most popular short video platforms in China, and how these forces work together to construct the narratives of frontline care workers during the Xi’an lockdown. A digital ethnography was conducted on Douyin through the first two months in 2022. After sorting the videos based on their popularity, the first 100 ‘most liked’ videos were documented and coded thematically. The results show that official media accounts were the main providers of the ‘most liked’ videos during the lockdown. Frontline workers were seen in over half of the videos (n = 58). Nearly a quarter of the 100 ‘most liked’ videos (n = 22) featured frontline workers as the focus. The prevailing sentiments manifested by the videos when focusing on frontline workers include uplifting, endearing, touching, grateful and empathetic. Only four videos took on a critical tone. This study contributes a Chinese perspective to the current knowledge of Internet celebrity culture by expanding the discussions on the nexus between political and commercial forces during a pandemic lockdown and the implications on China’s celebrity culture.

37 Key learnings from the improving pig survivability project

Abstract The Improving Pig Survivability Project has completed 5 yr encompassing research, education, and extension with the goal of reducing overall mortality in the U.S. commercial swine industry. The project is funded by National Pork Board and Foundation for Food and Agriculture Research, and continues through 2026. Team members represent institutions including Iowa State University, Kansas State University, and Purdue University. The project is guided by an advisory board consisting of US swine producers and allied industry partners. Research efforts seek to identify factors contributing to swine mortality in commercial production, and to develop strategies and information that can be utilized to reduce mortality and maximize pig survivability. Key economic findings include the first publicly available economic tool for swine producers to input their specific production information and costs, creating a farm level specific cost of mortality for both the breeding herd and post-weaning to market. Key strategies found to reduce sow mortality include: understanding late gestation body condition as thin sows in late gestation are more likely to prolapse compared with normal or overweight sows; Early intervention to monitor and treat lameness resulted in 25.4% relative reduction in annualized sow mortality in commercial settings tested; Feeding sows four 1.5-pound meals reduced farrowing assistance and reduced piglet deaths compared with ad libitum intake for 3 to 5 d before farrowing; perineal score, genetics, and microbiome risk factors for pelvic organ prolapse were identified. Key strategies found to reduce pre-weaning mortality include: colostrum should be 300 to 350 g per piglet, and a milky cheese addition during enrichment period. Key strategies found to reduce wean to finish mortality include: whole-herd analysis of 2,568 WTF closeouts revealed sow farm parameters associated with improved livability were sow farm health status and productivity associated with lower WTF mortality; Increased mortality was associated with Streptococcus suis, Glaeserella parasuis, PRRSv, Mycoplasma hyopneumoniae and PEDv; early maturing duroc sired pigs had reduced stress, greater feed intake, decreased % losing body weight post weaning, and greater gain during the nursery period; enrichment cubes to pigs post-weaning reduced the percentage losing body weight after weaning; feeding large pellet creep feed in lactation improved nursery pig growth and decreased fallout rates; mat feeding reduced mortality and removals; sensory attractant powder before and after weaning reduced percentage that lost body weight the first 3 d after weaning, and linoleic:linolenic acid ratio can impact gilt growth and the use of lower energy diets appears to reduce joint inflammation. In addition to grant funding, 22 additional projects were supported by in-kind industry donations/partnerships worth over $1.6 million. Resources generated are available in peer-reviewed publications, factsheets (English and Spanish), short informational videos, and podcasts (PigX). Project outcomes are available at the Improving Pig Surviability website (www.piglivability.org).

Analysis of the impact of VR technology based on big data edge computing and deep learning on English short video teaching

VR (Virtual Reality) technology applied to English short video teaching, compared with traditional English short video teaching can change the teacher-student interaction mode, providing students with a new English learning environment, making the classroom teaching content more realistic presentation. This paper focuses on VR scenario teaching and short video teaching, taking the English course of a school in Shanghai as an example. The students of VR situational teaching group have made great progress in vocabulary judgment, complementary dialogue and Chinese-English translation, with the passing rates of 43% and 100% respectively. The real scene created by virtual reality technology has greatly improved students' interest in learning and the effectiveness of classroom teaching. The development trend of educational informatization is virtualization and intellectualization. The application of virtual reality technology in the process of education and teaching is of great significance to the modernization of secondary education in China.

Criminal Investigation Tracker with Suspect Prediction

This initiative seeks to craft an inclusive and intuitive web-based platform tailored for criminal identification via image and video surveillance, leveraging cutting-edge facial recognition technology. The system integrates a registration portal for inputting data and images of known criminals, utilizing OpenCV and advanced facial recognition algorithms to securely analyze and store their facial attributes. In addition to allowing users to upload images for analysis, the system offers immediate feedback on potential matches with registered criminals. Moreover, the video surveillance module extends this capability to short videos, employing video analytics to identify faces within the footage. The platform ensures real-time feedback for successful identifications and provides an advanced feature enabling users to download details of identified criminals in an Excel format. By amalgamating state-of-the-art technology with an intuitive interface, this project endeavors to bolster law enforcement endeavors by furnishing an efficient and precise tool for criminal identification and tracking. Its objectives encompass developing a robust system for identifying and tracking criminals through advanced facial recognition algorithms and OpenCV technology, designing a user-friendly web interface for seamless navigation across various modules, and establishing a secure and efficient registration section for compiling comprehensive databases of facial features.

Addressing Barriers and Facilitators to African Americans' and Hispanics' Participation in Clinical and Genomic Research Through a Bioethical Sensitive Video.

Research advances on effective methods to prevent, diagnose, and treat cancer continue to emerge through clinical and genomic research. Most clinical trial and genomic research participants identify as White which limits the generalizability of research findings to non-White populations. With the development and access to technology, digital delivery of salient and tailored health education may provide innovative pathways to increase representation of African Americans (AA) and Hispanics in research. This project focused on the creation of a bioethical sensitive education video aimed at increasing participation in clinical trials and genomic research by bringing together experts from the community, healthcare, biomedical research, and public health. The goal was to utilize existing educational resources to create a tailored message to address AA/Hispanics' beliefs, values, and bioethical concerns related to participation in clinical and genomic research. Models of behavior change and communication theories were leveraged to frame key components of the message, which then informed the framework for the animated video. Development of the video consisted of six iterative phases: 1) writing sessions; 2) storyboarding; 3) animating; 4) screening/revisions; 5) acceptability testing; 6) finalization. The final animated video is approximately 5min in length and covers several topics including the goal of clinical research, disparities in research participation, bioethical concerns, and genomic research regulations. Increasing AA and Hispanic participation in clinical and genomic research is imperative to achieving health equity. Tailored messages via short videos may assist in addressing the barriers and facilitators towards research participation and increase intentions to enroll in trials.

Abstract PO2-25-12: Production of a bespoke muscle resistance exercise (MRE) programme for use in a future clinical trial, following a detailed patient engagement program (PEP) in patients with advanced breast cancer (ABC)

Abstract Background: MRE investigations in early breast cancer have been undertaken but there has been little evaluation in ABC. Cancer guidelines suggest the use of physical activity, including MRE, to improve fatigue (National Comprehensive Cancer Network, 2.2020; European Society of Medical Oncology 2020) but improvement in other outcomes in ABC is less clear. In clinical trials, adherence to exercise intervention has been a challenge and has hampered investigation of other outcomes and little data exists evaluating the possible reasons for this poor adherence and compliance. In preparation for an exercise component as part of lifestyle intervention trial in ABC, a PEP was undertaken to evaluate an on-line web-based exercise program. Results would support continued usage of the program or creation of a new program. Methods: A commercially available program was used containing a library of exercises created for multiple disease types. There was no voice over. Using an exercise science professional, 2 sets of muscular resistance exercise programmes were created (A &B), selecting exercises for upper and lower limb major muscle groups. Set A and B differed , with A involving younger leaner demonstrators and B older, less lean. Volunteers were asked to view the sets and complete a survey. The results of the survey, involving 21 volunteers of which 43% were over 60 years and presented previously, indicated that the following main modifications were needed to a program: use of demonstrators similar to patient's habitus and use of a voice-over to guide exercises. A short test video was produced incorporating these and other visual changes and viewed by a focus group of four volunteers. Results: The focus group concluded that the new visual and audio changes would allow them to more easily perform the exercises and increase the likelihood of compliance compared to the on-line program. The group advised involvement of a more diverse demonstrator group and further improvements to the voice-over. A professionally produced video has now been made with all the above changes. Conclusions: This PEP indicates that is necessary to review exercise programmes with patients and not assume they are all suitable for use in clinical trials. We believe a PEP of this kind with the resultant bespoke video is the first produced involving patients with ABC. This video will now be evaluated in a much larger diverse PPE which will help the development of a national UK clinical trial of exercise in ABC. Citation Format: Amanda Clarke, Jennifer Glendenning, Glen Davison, Catherine Harper-Wynne. Production of a bespoke muscle resistance exercise (MRE) programme for use in a future clinical trial, following a detailed patient engagement program (PEP) in patients with advanced breast cancer (ABC) [abstract]. In: Proceedings of the 2023 San Antonio Breast Cancer Symposium; 2023 Dec 5-9; San Antonio, TX. Philadelphia (PA): AACR; Cancer Res 2024;84(9 Suppl):Abstract nr PO2-25-12.

Effect of physical activity education on shoulder girdle pain and muscle strength in participants with fibromyalgia: a pilot experimental study

BackgroundIn patients with fibromyalgia, exercise and education are recommended to decrease pain level and improve pain management. The latest scientific evidence recommends to focus interventions on the upper limb. The aim of this pilot study was to compare the immediate effect of physical activity education vs. a control group on pain and muscle capacity in fibromyalgia patients.MethodFifty-six participants with fibromyalgia were randomized into an experimental group and a control group. The intervention consisted in watching a five-minute video that provided information about fibromyalgia, pain, kinesiophobia and physical activity. The control group watched a neutral five-minute video about beavers in Quebec. Following the video, participants performed a muscular fatigue task consisting of a repeated unilateral shoulder abduction task. At baseline and following the muscular fatigue task, maximal voluntary contraction (MVC) in shoulder abduction was assessed as well as pain level and pressure pain threshold (PPT) in the upper limb. Electromyographic activity was also assessed for upper trapezius and middle deltoid muscles. Two-way repeated measures analysis of variance was used to compare the MVC, PPT, and pain level before and after the muscular fatigue task between groups.ResultsThe experimental group showed a significantly lower increase in pain than the control group in the middle deltoid muscle (p = 0.002) when assessed by verbal pain rating scale. No significant interaction or main effect of Group and Time were observed for the pain level at the upper trapezius and elbow extensor muscles nor for any of the PPT measures. According to electromyographic data, the median frequency values indicate that neither group experienced muscle fatigue during the repeated contraction task.ConclusionsThe preliminary results suggest that a short physical activity education video positively influenced middle deltoid pain following repeated abduction in participants with fibromyalgia. Electromyographic analysis showed no evidence of objective muscle fatigue, suggesting that there might be a partial disconnection between the perception of muscle fatigue and the physiological biomarkers associated with muscle fatigue.

Implementing innovations in US transplantation system

ABSTRACTCan private jets help save lives? Yes. Can short videos nudge next‐of‐kin to donate more? Also, yes. How has an outsider to the transplantation system, with no previous knowledge or expertise in (any aspect of) healthcare, managed to make a difference? Is imagination really more important than knowledge? In this invited article, I will briefly describe two innovations—OrganJet and Nudge Videos—that I have implemented in the US Transplantation System that have extended the lives of many.

Teenagers’ future diabetes risk perception

Asians are often thought to have a poor ability to predict their future risk of diabetes. We studied perceptions of Type 2 diabetes future risk in middle school and high school students. All students watched two short videos about Body Mass Index (BMI) and diabetes. Afterwards, 300 students, ranging from 7th to 10th graders, took a short survey in their physical education classes. The survey gauged basic knowledge about diabetes, BMI, their view on their future risk of diabetes and asked them about various risk factors. Contrary to common thought, Asian students understood that they might have a higher risk than their non-Asian counterparts, and many responses in the survey suggest that they knew about diet differences and other cultural factors that account for the difference in risk.

TikTok short video marketing and Gen Z’s purchase intention: evidence from the cosmetics industry in Singapore

Purpose The purpose of this paper is to investigate the effectiveness of TikTok, a popular short-form video marketing platform, on purchase intention for cosmetics among Generation Z consumers in Singapore. Design/methodology/approach A quantitative survey was conducted using a convenience sampling method, with a sample of 136 responses. This study examined the influence of various characteristics of TikTok influencers, such as trustworthiness, expertise, attractiveness and entertainment content, on purchase intention. Findings This study found that trustworthiness and expertise of influencers, as well as entertainment content, had a significant positive impact on purchase intention. In addition, this study also found that influencer attractiveness and brand anthropomorphism were also significant factors influencing purchase intention. Thise study highlights the importance of the entertainment value, which is in line with the nature of TikTok as a medium. Originality/value This study contributes to the limited literature on the effectiveness of TikTok on purchase intention in Singapore, specifically in the cosmetics industry.

COST-EFFECTIVENESS ANALYSIS (CEA) OF A TOBACCO INITIATION INTERVENTION FOR COLLEGE STUDENTS IN TÜRKİYE

Economic evaluation is essential for the efficient use of public resources and, especially, for the scale-up Economic evaluation is essential for the efficient use of public resources and, especially, for the scale-up decisions of the new programs. This study provides a full economic evaluation of a 27-month tobacco control project for college students in Ankara, Türkiye. Tobacco use is costly due to disease/disability, premature death, and associated economic burden. Tobacco use among young adults is of particular concern in Türkiye because of rising prevalence in recent years. The study calculates the sample and population level relative cost-effectiveness ratio (CER) using recall for the interventions implemented in the project. Study found that while the sample-level CER for recall was ₺680,91 and for prevented initiation was ₺2,138.05, the extrapolated CERs were ₺34,96 and ₺105.44, respectively. Reponse to a direct cross-check project effectiveness question in the questionnaire indicated that the project prevented the initiation of 571 never-smoked students. Given this, prevented initiation CER is ₺2,289.18, which is quite similar to survey aggregate CER of ₺2,138.05 for preveneted initiation. Study also found that booth administered during special day was the most cost-effective intervention item while short videos were the least cost-effective ones. The findings of the study will better guide resource allocation and will be instrumental in policy decisions for scaling up the project to all higher education institutions in Türkiye.

Patient Partnership Tools to Support Medication Safety in Community-Dwelling Older Adults: Protocol for a Nonrandomized Stepped Wedge Clinical Trial.

Preventable harms from medications are significant threats to patient safety in community settings, especially among ambulatory older adults on multiple prescription medications. Patients may partner with primary care professionals by taking on active roles in decisions, learning the basics of medication self-management, and working with community resources. This study aims to assess the impact of a set of patient partnership tools that redesign primary care encounters to encourage and empower patients to make more effective use of those encounters to improve medication safety. The study is a nonrandomized, cross-sectional stepped wedge cluster-controlled trial with 1 private family medicine clinic and 2 public safety-net primary care clinics each composing their own cluster. There are 2 intervention sequences with 1 cluster per sequence and 1 control sequence with 1 cluster. Cross-sectional surveys will be taken immediately at the conclusion of visits to the clinics during 6 time periods of 6 weeks each, with a transition period of no data collection during intervention implementation. The number of visits to be surveyed will vary by period and cluster. We plan to recruit patients and professionals for surveys during 405 visits. In the experimental periods, visits will be conducted with two partnership tools and associated clinic process changes: (1) a 1-page visit preparation guide given to relevant patients by clinic staff before seeing the provider, with the intention to improve communication and shared decision-making, and (2) a library of short educational videos that clinic staff encourage patients to watch on medication safety. In the control periods, visits will be conducted with usual care. The primary outcome will be patients' self-efficacy in medication use. The secondary outcomes are medication-related issues such as duplicate therapies identified by primary care providers and assessment of collaborative work during visits. The study was funded in September 2019. Data collection started in April 2023 and ended in December 2023. Data was collected for 405 primary care encounters during that period. As of February 15, 2024, initial descriptive statistics were calculated. Full data analysis is expected to be completed and published in the summer of 2024. This study will assess the impact of patient partnership tools and associated process changes in primary care on medication use self-efficacy and medication-related issues. The study is powered to identify types of patients who may benefit most from patient engagement tools in primary care visits. ClinicalTrials.gov NCT05880368; https://clinicaltrials.gov/study/NCT05880368. DERR1-10.2196/57878.

Analysis of the Dissemination of Popular Science Short Videos in China: Case Study of "Wuqiongxiaoliang's Popular Science Daily"

This article explores the spread of popular science short videos in China using the example of "Wuqiongxiaoliang's popular Science Daily". The article introduces the growth of Internet users in China and the rise of short video platforms, as well as the wide application of short videos in various fields. It also discusses research on science communication, short video communication, and popular science short videos. The aim of this study is to analyze the communication strategy and effect of 'Wuqiongxiaoliang's popular Science Daily' and explore the current problems and future development direction of popular science short videos. The research questions are focused on the account's communication strategy, including the use of humor, personalized portrayals, and expertise to engage viewers. At the same time, it also highlights the problems faced by the account, such as the homogenization of content across multiple platforms and the packaging in the style of a single video. Finally, the direction of future development is suggested, including a deep understanding of user needs, the creation of unique content, a focus on current events and the integration of scientific entertainment. Popular science short videos are expected to continue playing a significant role in science communication in the digital age, provided they meet the challenges and employ innovative communication strategies.